Strategic Storytelling
Through Everything

Portfolio

We guide brands, government entities, and global organisations through high-stakes creative challenges, offering strategic counsel that is sharp, discreet, and effective.

About

Prelude is a creative partner for organisations that need their stories to travel—clearly, intelligently, and across platforms.

We bring strategic thinking, narrative craft, production oversight, and AI-enabled creative efficiency to help clients move from idea to impact.

Trusted by government bodies, global media organisations, and growth-focused companies, we operate with a quiet, senior hand to deliver work that resonates.

How We Work

We’re flexible by design. Project-by-project or on-demand, advisory or hands-on. We plug in where we’re needed, and step back when we’re not.

Prelude guides from early insight and strategic direction, through to delivery - drawing from a vetted network of specialists across creative, media, communications, technology, and production.

Just the right people, brought in at the right time, working quietly and effectively.

Solutions

We're a collective for creative solutions.

Built for complexity, executing with clarity, and delivering with impact. We don’t pitch decks and walk away. We guide, plug in, scale up, and stay close.

Quietly. Effectively. That’s the Prelude difference.

We help organisations find the message that matters—and say it in a way people remember. Clear thinking, sharp storytelling, and content built to land and last.
We advise brands on how to show up clearly, consistently, and boldly. From positioning to visual identity, we guide every step to build brands that resonate and stand apart.
From ideas to execution, we set clear strategic objectives. Our advisory ensures your creative operations are focused, impactful, and seamlessly managed from start to finish.
Advising on content across platforms - digital, film, social, print - we guide how stories are best told, distributed, and amplified, ensuring clarity and impact every time.
We advise on strategically integrating AI to streamline creativity, boost productivity, and enhance output - making technology work for your creative vision, not against it.
Every idea should start with insight. We advise on data-driven strategies, research-informed decisions and insight-led content to ensure your creativity lands exactly as intended.

Welcome to our portfolio, where you'll find a curated selection of projects across various industries and media formats.

Each piece highlights the creative journey from vision to reality, capturing the essence of how we've worked with our partners to transform ideas and messaging into compelling narratives through content.

Explore these examples to see the quality and creativity our team bring to every project.

Work

Euronews x Capital.com
GOLD AWARD WINNER - BEST FINANCE CAMPAIGN

INTERNATIONAL CONTENT MARKETING AWARDS: 2024

In 2022, Maan Majali, Founder of Prelude served as Executive Producer for the 'Galaxy Brain Investor' campaign, a year-long partnership between Euronews and Capital.com.

The campaign featured six engaging explainer videos that delved into a range of evergreen trading and investment themes. Topics spanned from investor psychology and navigating FX markets to exploring the future of trading in the era of AI.

The content was crafted with an approachable and inviting tone, specifically designed for beginner to intermediate retail investors and traders.

Each video was paired with an insightful article that included an interactive 'test yourself' widget, enhancing learning, engagement, and interaction.

We produced the video and article content in collaboration with the award-winning, London-based technical content agency, Marketcolor.
'Galaxy Brain Investor' Campaign
Galaxy Brain Investor
See Campaign

Team

Boutique by choice. Expert by design.

Our core team is made up of senior and executive-level consultants, each with a track record leading in their own fields - from brand building, content production and design, to tech development, government and corporate communications, and big data management.

Around us: a trusted network of regional and global partners. We scale when needed, but we stay lean, plugged in, and deeply aligned.

No heavy layers. No noise. We lead from behind.

Strategic confidants and long-term partners.

Co-Founder & Strategic Storyteller

Across two decades, Maan has worked across media and strategic communications—helping governments, FDI institutions, and global brands articulate what they stand for and deliver content that cuts through.
Partner & Brand Builder

Founder & CEO of Freedom Studio, with deep experience in regional and global brand building spanning over 15 years. A thought‑leader who bridges culture and commerce, Hisham advises on brand world-building strategy, campaign vision, and global storytelling that stands out.
Partner & Product Architect

Strategic tech advisor with 20+ years experience in product management and development in the global banking sector. Specialises in applying Gen AI, machine learning, and big data to drive impactful, business-focused technological solutions.
Partner & Data Scientist

Strategic communications and research advisor with a decade of experience across medical tech, community development, and digitalisation initiatives across the MENA region. His work spans medical science, behaviour change, and social impact strategy.